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The White-Label Ecommerce Launch Checklist
By Infinitietech Team1 min read
From branding and payment gateways to legal pages and analytics — everything to verify before you go live on a reskinned store.
A white-label store can go from purchase to live in days — which is exactly why launches get sloppy. This is the checklist we run before any reskinned ecommerce platform takes its first real order.
Brand and experience
- Logo, favicon, app icons, and splash screens replaced everywhere
- Color tokens and typography applied — including emails and invoices
- Demo products, banners, and placeholder categories removed
- Domain, SSL, and www/non-www redirects verified
Money and legal
- Payment gateway in live mode with a real end-to-end test order
- Tax rates and shipping fees configured per region
- Refund policy, privacy policy, and terms published
- Transactional emails landing in inboxes, not spam
Measurement from day one
Analytics, search console, and conversion events belong in the launch build, not the backlog. You can't fix a funnel you never measured.
The takeaway
Launch day should be a checklist, not an adventure. Run the list, take a real order with a real card, and only then tell the world.
